I’ve been attending some of business-side focused sessions at the 360iDev Austin conference this week. One of my favorites was one titled ‘App Success – Why Are You Really Doing This?’ presented by Michael Simmons. Michael is the co-founder and CEO of Flexibits, a Mac and iOS development firm. He has worked on marketing and […]
" />

Recommended: Michael Simmons’ Talk on App Success at 360iDev Austin

360iDev

I’ve been attending some of business-side focused sessions at the 360iDev Austin conference this week. One of my favorites was one titled ‘App Success – Why Are You Really Doing This?’ presented by Michael Simmons. Michael is the co-founder and CEO of Flexibits, a Mac and iOS development firm. He has worked on marketing and business development in the Apple arena for 15 years and has worked with companies like Apple, Ambrosia Software, Cultured Code and others.

His talk focused a lot on setting goals for an app as well as on keys to achieving success for apps. I thought he gave a lot of concise and smart advice, and I also loved hearing his thoughts on some of the best free marketing methods for apps.

Specifically, this phrase – shared while mentioning that Twitter and Facebook and other social networks can be effective free marketing tools – should be music to the ears of those of us involved in running mobile app focused sites:

The absolute best form of free marketing is websites and blogs.

Other tidbits I thought were good points:

Marketing is not an evil word. If you build it, they might come.

Even if you have a great app, marketing will increase the likelihood that your great app gets noticed.

Lots of stress on valuing your product and getting pricing right.

App icons are extremely important too. They help form an instant first impression of an app, and a crappy one can be an obstacle to success for even otherwise strong apps. It’s worth setting aside a budget for graphics help if you don’t have the skills on the development team. 

There was lots more good stuff in Michael’s talk – these are just a few of the highlights I jotted down. It’s not up yet, but I’d recommend looking out for the video of his session when it’s posted to the 360iDev site here:

http://www.360idev.com/session-videos

The sessions look like they’re all priced at $3.50 a pop – very good value I’d say for the quality of speakers and subjects covered, if you’re a developer looking to achieve or increase your App Store success.

Continue reading:

TAGS: