Apple has announced that they have formed a partnership with Japanese advertising agency Dentsu to bring iAds to Japan next year. Apple and The Dentsu Group today announced a partnership to expand Apple’s iAd mobile advertising network to Japan in early 2011. Dentsu will be responsible for the selling and creative execution of iAds in […]
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Apple Bringing iAds to Japan

091648-iad_icon.jpgApple has announced that they have formed a partnership with Japanese advertising agency Dentsu to bring iAds to Japan next year.

Apple and The Dentsu Group today announced a partnership to expand Apple’s iAd mobile advertising network to Japan in early 2011. Dentsu will be responsible for the selling and creative execution of iAds in Japan, and Apple will host, target and deliver the iAds to its iPhone and iPod touch users. iAd was launched in the US in July and has emerged as a powerful new way for leading brands to reach the tens of millions of iPhone and iPod touch users, while providing a significant new revenue stream for developers.

Apple’s vice president of iAd, Andy Miller, stated that the partnership will allow Apple to leverage Dentsu’s audience which will help to further the iAd program.

As for Dentsu itself, they will offer “one-stop services” for iAd customers in Japan, while handling the creative production of the content, which of course, Apple had been handling themselves up to this point.

Remember, this news comes just a week after Apple began pushing iAds to worldwide audiences.

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