Horace Dediu has some great data up at his asymco site surrounding the 10 billion apps download mark we know the App Store will soon hit. He’s got some striking numbers that really put some perspective on the huge numbers of apps downloaded. Some of the numbers and thoughts from Dediu that caught my include: […]
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Crazy iOS Stats – More than 60 Apps Downloaded for Every Device Sold

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Horace Dediu has some great data up at his asymco site surrounding the 10 billion apps download mark we know the App Store will soon hit. He’s got some striking numbers that really put some perspective on the huge numbers of apps downloaded. Some of the numbers and thoughts from Dediu that caught my include:

— Assuming the 10 billionth download happens this month, apps will have hit that milestone in half the time it took for songs to reach it (31 months vs 67 for songs)

— This little gem on the rate of downloads per day:

The amazing story of this chart is not that apps are running at above 30 million download per day, but that the figure is growing. Growth like this is hard to get one’s mind around. Not only are downloads increasing, but the rate of increase is increasing.

— And of course the stat I mentioned in the post title:

The number of apps downloaded for iPhone/iPad/iPod touch is running at more than 60

That seems an impressive number considering how many novice users there are out there that have likely downloaded very few or even no apps at all.

Most striking of all are Dediu’s conclusions on these milestones:

  1. Apps overtaking digital music is a watershed event. Apps are a new medium: they will impact all other media.
  2. As the number of apps attached to any single device continues to increase, apps create increasingly higher switching costs for users.
  3. Apps consumption is increasing at a rate to overtake the PC software market.

Amazing stuff. This is a market that essentially didn’t exist three years ago. Dediu’s whole article is full of great data and analysis – give it a look here when you get a chance:

http://www.asymco.com/2011/01/16/more-than-60-apps-have-been-downloaded-for-every-ios-device-sold/

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