From an article yesterday at The New York Times (text highlighting is mine): Shortly before the iPad tablet went on sale last year, Steven P. Jobsshowed off Apple’s latest creation to a small group of journalists. One asked what consumer and market research Apple had done to guide the development of the new product. “None,” […]
" />

Classic Steve Jobs Line on iPad Product Development and Consumer Research

SteveHoldingFrontview

From an article yesterday at The New York Times (text highlighting is mine):

Shortly before the iPad tablet went on sale last year, Steven P. Jobsshowed off Apple’s latest creation to a small group of journalists. One asked what consumer and market research Apple had done to guide the development of the new product.

“None,” Mr. Jobs replied. “It isn’t the consumers’ job to know what they want.”

I’ve always heard this talked about as Jobs’ / Apple’s approach to new product development, but I missed this crystal clear statement of it at the iPad unveiling.

One of the many things that makes Apple great, maybe even near the top of the list of reasons.

Continue reading:

TAGS: , ,