RunKeeper Pro – one of the leading fitness tracking apps for iPhone – is now a permanently free app!
The app has been offered for free by its developers during the month of January. A very cool move to start the new year, especially for an app that has a standard price of $9.99. And now they’ve made an even bigger move, and made it free for good. Perhaps the best thing about this news is that it really sounds like a win-win for the developers and potential users of the app. Here’s the lowdown on this from a post at the RunKeeper Blog:
When we made the RunKeeper Pro mobile app free for the month of January, we hoped it would help all of you with your New Year’s resolutions, and get more people off the couch to work toward your fitness goals. Given this app was just named one of Apple’s top grossing apps of 2010, we knew this would be a lot of revenue to forego for a small company, but we thought it was worth it to start off 2011 with a bang.
As the end of January approaches, we have been blown away by the response to this little promotion- millions of new users, lots of existing users making the upgrade and active usage on an ongoing basis more than double what it was before. This means more people getting fit, more people using RunKeeper to do so and a much larger chunk of our userbase benefiting from all of the great functionality that the RunKeeper Pro application offers!
Based on what we have learned in the last month, and based on our long-term goal of building the biggest most engaged community of users that we can (who get the best fitness results in the process), it became clear what we needed to do. We are pleased to announce that, as of today,RunKeeper Pro will continue to be a FREE download!
We have so many new things coming in 2011 that we can’t wait to show all of you! And we hope that, by making this bold move, the ‘all of you’ that will benefit from what we are building will be a much bigger number. Stay tuned.
Great stuff. Especially for a really useful app like this one. You can find RunKeeper Pro – at its shiny new price of zero dollars – in the App Store now.
News Via: Lifehacker
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TAGS: iphone apps, iPhone fitness apps, RunKeeper Pro
