Looks like the iPhone’s latest superpower is being a killer advertising billboard. Here’s a slice from a report at Fortune Tech today:
The current issue of Advertising Age makes a striking claim.
According to the results of a five-week Nielsen study, people who saw Campbell Soup’s iPhone ad …
- Were twice as likely to recall it than those who saw its TV ad
- Remembered the brand “Campbell’s” five times more often than TV viewers
- Remembered the ad’s message three times more often
- Liked the ad five times more than the TV ad
- Said they intended to purchase the soup four times more than the TV viewers
Some big things to keep in mind on this: the study was commissioned by Apple and Campbells and its findings are likely to be used to pitch iAds to advertisers, obviously this is just one campaign from one advertiser, and also there are so many fewer ads on iOS as opposed to TV that it doesn’t seem shocking that ads may stand out more at this point.
What do you all think? Are you finding the new iAds more memorable? Liking them, finding them compelling, better than TV ads? Or have you even noticed any of them?
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