All Things Digital is reporting that Apple has cut the minimum commitment price for advertisers for their iAd advertising program. When the program launched last summer, the buy-in price was $1 million, but has been cut to $500,000 in an attempt to bring in new advertisers. The new entry point is $500,000, a significantly smaller […]
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Apple Cuts iAd Buy-In Price for Advertisers

iad-failed.pngAll Things Digital is reporting that Apple has cut the minimum commitment price for advertisers for their iAd advertising program. When the program launched last summer, the buy-in price was $1 million, but has been cut to $500,000 in an attempt to bring in new advertisers.

The new entry point is $500,000, a significantly smaller commitment, particularly for smaller brands and agencies that are creating and producing their own iAds.

“This new minimum buy is a great step forward and a necessary one, I think,” Mark Read, CEO of WPP Digital, the digital arm of global ad giant WPP, told me. “Lowering the minimum buy to $500,000 from $1 million will certainly make the platform more appealing.”

This is hardly surprising, considering that we’ve heard in recent reports that Apple was having trouble with advertiser commitment or renewal to fill enough slots to catch up to the growing number of iOS devices.

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