The Financial Times is reporting that Apple confirmed to music labels that their cloud-based music service will be for storage and not subscription services. Users will be able to back up their collections and move them to other Apple devices.
Apple, which rocked digital music services such as Pandora, Rdio and MOG last week by announcing plans to keep 30 per cent of all revenues from subscriptions taken out through its App Store, has clarified its plans for using remote storage, known as the cloud, according to several music industry executives.
More than a year after buying Lala, a cloud-based digital music service, Apple is now looking to use the cloud mainly to allow users of its iTunes store to back up their collections and access them from any Apple device.
One person with knowledge of Apple’s plans said the company did not want to undermine the market that it dominates for paid downloads, likening its plans for the cloud to “insurance”.
This sounds more like how I’d envisioned Apple doing a cloud-based iTunes. You supply the content, they supply the syncing magic. Apple has vehemently frowned upon subscription-based music services since the introduction of the iTunes store, and I don’t think anything in their culture has changed since then. So, if I had to guess, expect storage and cloud-based syncing.