IDC, a research firm, has released a report regarding Q4 tablet shipments for 2010, with Apple holding 73% of the market. This still impressive number is down from the 93% Apple held in the quarter prior. This shouldn’t be a shock considering the number of competing products that made their way to the market for the holiday shopping season. Apple’s slide in market share doesn’t seem so bad when when considering from the third to the fourth quarter, tablet shipments jumped from 4.5 million to 10.1 million.
Here’s an excerpt:
According to the International Data Corporation (IDC) Worldwide Quarterly Media Tablet and eReader Tracker, 10.1 million media tablets were shipped in the fourth quarter of 2010 (4Q10) – more than double the 4.5 million shipped in the third quarter. Apple’s share came down from 93% in 3Q10 to 73% in 4Q10, but still reflected Apple’s strong leadership position. Samsung’s Galaxy Tab was the primary competitor in the holiday season, beating other players to market and capturing more than 17% share, while a number of smaller regional players also participated.
IDC goes on to predict that the iPad 2, and competitors inability to match Apple’s pricing (a phrase many pundits thought they would never utter) as reason for Apple holding a 70-80% market share. They also expect some 50 million tablet devices to be shipped in 2011.
Think about it, Apple will be holding, say, some 75% of 50 million devices.
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