Password Entry Now Needed for In-App Purchases in iOS 4.3

Posted on 10 Mar 2011 by Alex Jordan

in-app-purchase-free-apps.jpgThe Washington Post is reporting that iOS 4.3 now requires users to enter their iTunes Store password to make an in-app purchase, regardless if they just entered their password to purchase the app. This is to address complaints of users accidentally purchasing in-app content.
Here’s an excerpt:

The Cupertino company’s move affects users of its most recent operating system and comes amid growing concern by federal and state enforcement agencies that consumers, including children, were not adequately informed or aware that they were incurring charges on iTunes accounts because of a 15-minute period that allowed for purchases without a password.

Apple said its new device software, iOS 4.3, made available Wednesday, will come with a feature that requires a password when purchases are made within an application after it is downloaded.

From what I understand, you can toggle this feature in the Parental controls section of the iOS setting’s app. That way, if you don’t have kids, and know what your buying, you won’t have to reenter you password every time.

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