Morgan Stanley and AlphaWise (via AppleInsider) shows that a boom in the smartphone market in China. That is, 90% of consumers questioned (all 2029 of them), stated that they have a “high interest” in buying a 3G device as their next phone. In turn, the most popular option mentioned in the survey was the iPhone. In fact, 30% of the respondents said the iPhone was their top pick, compared to Nokia at 25%, HTC at 7%, Samsung at 5%, and Motorola at 4%.
Now for the hypothetical. The survey found that if the iPhone were to drop in price, Apple could control some 53% of the market, with Nokia at 20%, and RIM at a measly 5%.
As for mindshare, 78% of the respondents claimed that Nokia was the market leader followed closely by Apple with 72%.
As many of you may remember, it has been rumored that Apple has just such a cheaper iPhone in the works. This rumored device would remove most of the onboard storage, and have reduced size.
In sum, a cheaper iPhone would allow Apple to grab huge swaths of the smartphone market in China, and it would probably be safe to assume in other markets as well.
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