J.P Morgan analyst Mark Moskowitz has released numbers showing that the MacBook Air’s popularity is on the rise. Specifically, the product has seen a 333% year-over-year jump in sales, since the product’s drastic refresh was introduced last October. In fact, the expect the machine to bring Apple an additional $2.2 Billion in revenue.
Here’s an excerpt:
“We believe that the growth rate of the MacBook Air stands to moderate, but we expect the product to exhibit increasing contribution to the overall Mac business,” Moskowitz wrote. “(The fourth quarter of calendar 2010) was the first quarter in which the MacBook Air accounted for greater than 10% of total Apple Mac units. More importantly, the MacBook Air accounted for 15% of total notebook sales during the quarter, versus 5% in the prior year.”
My guess as to the main reason for this jump, was mostly the price. The MacBook Air was introduced in 2008 at a price of $1799. The new MacBook Air starts at $999 for an 11.6-inch model. Additionally, the machines are now thinner, and are only equipped with SSD drives. No standard hard drives used, which allowed for the machine’s slimmer side.
Chart courtesy of Fortune.
Continue reading:
- Everything New Apple Just Announced (Septembe
- Apple Watch Pre-Order
- Apple Research Kit launches with 5 Apps
- Apple TV now only $69
TAGS:
