Just the other day Toyota introduced a theme advertising their Scion brand of cars, for jailbroken iPhones. It is being reported today that Apple has asked Toyota to remove the ad, and they seem to be complying.
Here’s an excerpt:
I received a call from our contact at Velti this evening as well as an email asking me to please take the theme out of Cydia. On the phone, he explained Apple had contacted Toyota and requested they remove the theme and stop the advertising campaign. They (Velti) in turn contacted me relaying the message. The reason Velti listed for the removal request of the theme emailed through our dev portal was “Toyotas making us take it down ” Toyota had agreed to do so to “maintain their good relationship with Apple,” our Velti contact told me on the phone.
The two obvious implications here are that: 1) this gives the jailbreak community momentum seeing as a large corporation was in a sense backing it. 2) This also competes with Apple’s own iAds advertising program.
How at Toyota thought this was a good idea? Personally, I’m indifferent to the whole jailbreaking community, but other than pissing Apple off, and getting a small number of ad views, how would this benefit them? This pokes at Apple in two different ways. One by opening up the platform, and taking it out of Apple’s control, and it circumvents their faltering iAd program*.
*Yes, I know there are other ways to advertise on iOS. Google is one example, but I’m trying to look at this from Apple’s point of view.
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