With Apple release of “iAd Gallery” for iOS yesterday, it got me thinking about iAds. This was an incredibly transparent attempt on Apple’s part to bring attention, and value to iAds. It was a very un-Apple move. It started this time last year with the introduction of iAds, which is a program by Apple for […]
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My Thoughts on the State of iAds

iad-failed.pngWith Apple release of “iAd Gallery” for iOS yesterday, it got me thinking about iAds. This was an incredibly transparent attempt on Apple’s part to bring attention, and value to iAds. It was a very un-Apple move.

It started this time last year with the introduction of iAds, which is a program by Apple for high-end advertisers to make better ads, and help developers generate more revenue. In essence, iAds is an alternative to Google ads in your application. Hopefully it’s an easy way to make money for everyone involved. The advertisers see an increase in sales, the developers get a kickback, and Apple gets a cut.

The thing is, Apple doesn’t sell anything they do not consider excellent. That means, they wanted control over the production of the actual ads, and only later did they release development tools for said ads. Apple also charged a premium for their ad placements, with some reporting the price tag being upward of $1 million. This, I believe, is where Apple got in trouble. They also offer a more modestly priced program for developers, which allows small software companies to advertise and reach customers using other iOS apps.

Dialing back the scope you can see where Apple screwed up. They’re charging too much, and are being too picky with their ads. Yes, it’s their platform, and they can control it, and they don’t want to tarnish their brand with crappy brands advertising on their platform, but something has got to give. Google has made so much money by accepting every ad that comes their way. Apple isn’t making money because they’re accepting only a select few advertisers.

I don’t know if iAds is failing, but the release of iAd gallery has made me wonder. Even then, if I had to guess, the developer version of iAds has done better. Selling ads is a volume game, just like the iOS App Store itself. From where I’m standing, Apple should lower the price, and open the floodgates. That’s not to say let any riffraff in, or give up aesthetic quality, it just means the bar you set is too high for most companies to jump in terms of price.

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