Computerworld is reporting that Clorox has recently overhauled it’s IT department, replacing desktop PCs with Notebooks, and now giving their employees a choice of phone instead of just issuing them Blackberrys. Employees can select from Android, Windows Phone 7, and iPhones, and 92% of 2000 employees chose to go with an iPhone. The remainder of devices were split with 6% choosing an Android device, and 2% going with Windows Phone 7 devices.
To me, this shows several things. First, RIM (the maker of Blackberry) is in serious trouble, but we’ve known that for some time. They’ve undoubtedly lost a big client. Each quarter their share of the market gets smaller and smaller. Secondly, and I think more interestingly, when offered the device for free the majority chose an iPhone. To me, this suggests that the biggest hurdle in the market for Apple is price. I would wager that most people walking into a store want and iPhone, but go with something similar, but less expensive. Android devices fill that gap. We won’t even talk about Windows Phone 7. That would just be embarrassing (and that’s a shame, it’s a nice OS).