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Navigon’s MobileNavigator Upgraded to Version 1.8 and On Sale for a Limited Time


Another four months down, another big update from Navigon. This shouldn’t come as any surprise, as they quickly established themselves as the leader in premium features when it comes to iOS navigation apps. Navigon has kept that lead by continuously rolling out new features, many of which are still exclusive to them, at a relatively fast pace.

I guess this level of constant innovation should be expected when you a pay a premium price for an app like MobileNavigator. However, it is still refreshing to know that your investment will be continually justified by the addition of new features.

As for this round of updates in version 1.8, the Safety Camera warnings, a color-coded Traffic Check gauge, and NAVTEQ map updates are certainly welcomed additions, even if other GPS app providers have already beaten Navigon to the punch with them. However,  Reality Scanner is certainly a very intriguing new feature that is a first among all of the major turn-by-turn apps.

Bringing augmented reality to MobileNavigator is a great way to keep the app out in front of the pack when it comes to unique, high-end features. I don’t usually tend to use MobileNavigator when I am on foot unless I am in an unfamiliar place doing the tourist thing, but I might be tempted to pull out my iPhone more often to find some new places if Navigon nails this new Reality Scanner. Based on past performance, I certainly expect them to.

As well as rolling out the shiny new features in version 1.8, Navigon is also running a sale in honor of its release. They are taking $15 off the full versions of MobileNavigator, and $5 off their MyRegion Versions, as well as offering discounts on their In App Purchases.

Look for an more in-depth breakdown of MobileNavigator 1.8’s new features coming soon. For now, check out the press release from Navigon, complete with links to their many versions in Apple’s App Store.


NAVIGON Updates iPhone Navigation App with Augmented Reality and Safety Camera Features
MobileNavigator Version 1.8 Also Delivers Latest NAVTEQ Maps and a Traffic Check Function

Hamburg, Germany, April 14, 2011—NAVIGON AG, a leading provider of mobile phone on-board navigation, today announced the availability of the eighth update for its iPhone app, MobileNavigator, the most feature-rich navigation solution on the iOS platform. The update adds a Reality Scanner feature that helps finding points of interest close-by, presenting them in an augmented reality view. Version 1.8 also includes safety camera alerts as an In App Purchase, an at-a-glance traffic gage and a new NAVTEQ map. In conjunction with the update launch, MobileNavigator apps and In App Purchase prices will be reduced by up to $15 thru April 28, 2011.

“In its eighth version, MobileNavigator delivered over 30 new features since our launch almost two years ago, helping drivers navigate stress-free through even some of the most challenging situations on the road.” said Gerhard Mayr, vice-president worldwide mobile phone business, NAVIGON. “MobileNavigator not only provides accurate directions but acts as a travel assistant with many industry first features. The new Reality Scanner function provides an innovative way of displaying points of interest close-by. Instead of showing them on the map, the feature projects them onto a real-time camera view.”

MobileNavigator 1.8 New Features:

Reality Scanner is a navigation industry first augmented reality feature for the iOS platform, providing an instant and effortless way of identifying destinations close-by. Users simply point the iPhone in any direction from where they are and instantly points of interest icons appear directly onto a live camera view, indicating the exact position of the location. Pedestrians won’t miss a beat while they are on foot, in a couple of taps destination such as restaurants, bars, hotels, and more are at their fingertips. Reality Scanner provides this information immediately, providing a quick overview of the immediate surroundings.

Safety Cameras alert drivers of upcoming static speed and red light cameras along the route, helping to potentially avoid costly tickets. The feature integrates the database from the industry’s number one safety camera detection company, RoadTraps. This database provides access to over 3900 speed and red light cameras in the US and is regularly updated to ensure the latest cameras are detected. NAVIGON Safety Cameras is available as a single In App Purchase of $4.99.

Traffic Check is an easy to read, at-a-glance gage graphic that appears after route calculation and inform drivers of current traffic conditions. The Traffic gage pop-up informs with a green, yellow, and red meter and disappears within a few seconds, indicating how the traffic situation is on the route ahead. If more detailed traffic coverage and alternate routes are needed for users who are not already using the built-in Traffic Live feature, a direct link to the In App Purchase is provided within the graphic. By tapping the “i”, the meter will flip directly to the apps extra menu where the In App Purchase can be made.

The Latest Maps by the leading map provider NAVTEQ.

Future Version Benefits NAVIGON is currently working on some major additions for MobileNavigator and only those who have this latest version are eligible to take advantage of the benefits in the next version.

MobileNavigator transforms the iPhone and iPad 3G into a comprehensive navigation device, comparable to standalone units. The app helps drivers to arrive stress-free and on time with
spoken directions and a unique combination of advanced driving guidance. Features include lane assistance, traffic rerouting, parking options, safety camera alerts, weather information
and much more. By providing directions even in areas without a cell or wireless signal, and the latest NAVTEQ maps saved on the phone, the app always has you covered. It is the most
feature rich on-board navigation application and a top-grossing app several times in 29 different App Stores around the globe.

Pricing and Availability
NAVIGON’s North American apps and selected In App Purchases are up to $15 off until April 28, 2011. The promotional offerings are below next to the regular prices.

MobileNavigator North America: $44.99 instead of $59.99
MobileNavigator USA: $34.99 instead of $49.99
MobileNavigator Canada: $34.99 instead of $59.99
MobileNavigator US MyRegion East, Central or West: $24.99 instead of $29.99, additional regions $12.99 instead of $14.99.

In App Purchases
Safety Cameras: $4.99
Traffic Live: $14.99 instead of $19.99
ZAGAT Survey® Ratings and Reviews: $7.99
Panorama View 3D: $9.99

NAVIGON Design Car Kit for iPhone: $44.95 instead of $49.95, available at BringMobi.com

MobileNavigator 1.8.0 is compatible with iPhone 4, 3GS, 3G iPad 3G and iPad 2 3G. The app also runs on first generation iPhone and iPod Touch, but third party accessories for GPS reception are required for these devices. *iOS multitasking is supported by the iPhone 4 and 3GS only.

For more information, please visit: www.navigon.com/iphone.

Find NAVIGON on:
Twitter: www.twitter.com/NAVIGON_US
Facebook: www.navigon.com/facebook
Flickr: www.navigon.com/flickr
YouTube: www.navigon.com/youtube

NAVIGON AG is a world-leading provider of premium navigation technology. The company delivers branded personal navigation devices and software for smartphones and the automotive industry. Founded in 1991, NAVIGON led the way for the last 20 years with innovative German technology and design. NAVIGON offers on-board navigation applications for all leading smartphone platforms and is present in Asia, Australia, Europe, North America and South Africa.

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