In yet more news that is not directly connected to Apple, YouTube has announced streaming movie rentals, offering what they are calling “industry standard pricing” (read: What Apple is charging) of $2.99-$3.99. Just like Apple, these rentals are good for 30 days after purchase, and once activated, you have 24 hours to finish the film, […]
" />

YouTube Now Offering Movie Rentals, Competing with iTunes

Screen shot 2011-05-10 at 12.58.38 PM.pngIn yet more news that is not directly connected to Apple, YouTube has announced streaming movie rentals, offering what they are calling “industry standard pricing” (read: What Apple is charging) of $2.99-$3.99.

Just like Apple, these rentals are good for 30 days after purchase, and once activated, you have 24 hours to finish the film, or watch it as many times as you’d like.

Now, many are taking this as a direct act of competition against Apple, and it is, but I wonder if this has anything to do with the rampant piracy on YouTube. People are posting major motion pictures in 10 minute chunks on YouTube all of the time. Clearly they don’t own the content. So, is YouTube offering a service like this to do what Apple did with music? That is, sway masses away from pirated copies to legitimate paid versions simply because it’s easier? I think the answer might be a little bit of both. Competition is good. This will be fun to watch.

Continue reading:

TAGS: