MacStories is reporting that the developer of Dex recently noticed that the fill rate for iAds in his app had fallen off, to later discover that Apple has turned off iAds for children-orientated applications. Apparently, this is in response to advertisers trying to re-focus their ads for the correct demographics. Here is the email exchange […]
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Apple Pulling iAds from Kids Apps

iad-failed.pngMacStories is reporting that the developer of Dex recently noticed that the fill rate for iAds in his app had fallen off, to later discover that Apple has turned off iAds for children-orientated applications. Apparently, this is in response to advertisers trying to re-focus their ads for the correct demographics.

Here is the email exchange between the developer and Apple:

Last Thursday I had a particularly awful iAd fill rate of 5%. This isn’t new, I’ve had problems before. Then on Friday a 0% fill rate, then on Saturday another 0% fill rate. I emailed Apple and posted a question to the company’s developer forums. Today I finally got a reply:

Follow-up: XXXXXXXXXXX

Hello Michael,

We periodically review the apps in the iAd Network to ensure that all apps receiving ads are aligned with the needs of our advertisers. Currently, our advertisers prefer that their advertising not appear in applications that are targeted for users that are young children, since their products are not targeted at that audience.

What remains up in the air, is whether this is a new policy on Apple’s part, or if someone had screwed up, and is just now categorizing Dex as a children’s app. If I had to guess, it’s a policy shift. Advertisers want to target the people most affected by an ad campaign. Selling “Dove for Men” to children is wasting money. Unless the Dex is targeting the “Man-child” demographic, which in that case, there are layers of sadness present that can’t be washed off with Dove.

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