CNET is reporting that music labels are now hoping that their licensing deal with Apple, to make their content accessible from the cloud, will help to force Google and Amazon (both companies have recently launched cloud music streaming) to negotiate licensing deals as well (something neither company has done so far). In essence, Apple will […]
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Music Labels Hoping Licensing Deal Will Put Pressure on Google and Amazon to do the Same

CloudComputing-150x150.jpgCNET is reporting that music labels are now hoping that their licensing deal with Apple, to make their content accessible from the cloud, will help to force Google and Amazon (both companies have recently launched cloud music streaming) to negotiate licensing deals as well (something neither company has done so far).

In essence, Apple will be able to do more with their service due to the licensing agreement. The music labels are hoping that Apple’s freedom (because of the license) to do more, and their ability to implement it, will create a superior service, that Google and Amazon will have to match. And to match it, they will need music label licensing.

The report also notes that the music labels are getting a little antsy, and hopes that Apple unveils this music service at their upcoming World Wide Developers Conference, which is slated for the beginning of next month.

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