A new Forbes piece sheds light on why two major publishers – Hearst and Conde Nast– recently decided to agree with Apple’s in-app subscription terms. Most believed it was the 30% cut Apple was getting, but it turns out, these Magazine publishers wanted user data. Apple in turn decided to allow it, in an opt-in […]
" />

Half of iPad Magazine Subscribers Opt In To Sharing Their Information With Publishers

Screen shot 2010-12-13 at 9.35.54 PM.pngA new Forbes piece sheds light on why two major publishers – Hearst and Conde Nast– recently decided to agree with Apple’s in-app subscription terms. Most believed it was the 30% cut Apple was getting, but it turns out, these Magazine publishers wanted user data. Apple in turn decided to allow it, in an opt-in manner. In turn so far, around 50% of subscribers have opted-in.

The reason given in the report, is that consumers trust the App Store, but I think it’s even more simple than that. That is, people just push the first button they see, to skip all of the crap, to get to the content they just bought. I’m guilty of this myself.

Now, why were these publishers so hung up on obtaining subscriber information? They sell that information to junk mailers. Seriously. Magazines in particular, bring in quite a bit of revenue from selling that information.

Continue reading:

TAGS: