The Loop is reporting that Apple’s iAds campaign has launched it’s 100th ad campaigned, with ads for Coldwell Banker, a real estate company (who seems to be pleased with the results). This number is presumably for big name brands only, and does not include the iAds for developers, which are more modestly priced and allow […]
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iAds Reaches Its 100th Campaign

iad-failed.pngThe Loop is reporting that Apple’s iAds campaign has launched it’s 100th ad campaigned, with ads for Coldwell Banker, a real estate company (who seems to be pleased with the results).

This number is presumably for big name brands only, and does not include the iAds for developers, which are more modestly priced and allow app developers to advertise on other apps. Speaking of pricing, Apple reportedly dropped the price of an iAds placement from $1 million to $500,000 earlier this year in an attempt to bring more advertisers to the platform.

Apple is reportedly having trouble filling all of the ad slots due to the explosive growth of the iOS platform, and developer adoption rates. Also worth noting, is that Apple, in a blatant attempt to draw attention to iAds, released “iAd Gallery” for iOS, and was used to show off the different ad campaigns signed onto iAds.

I can’t decide if this is a good number for such a high-priced “upper crust” advertisement program, or if 100 advertisers is a remarkably low draw for a company like Apple. I’m hoping it’s the former but betting it’s the latter.

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