TUAW is reporting that Microsoft has filed an application with the European Union Community Trade Mark office, in an attempt to slow Apple’s registration of the “App Store” name. The company is using the same logic in Europe as they have over here, claiming that the term is too generic to trademark. In other words, […]
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Microsoft Tries to Slow Apple’s Trademark of “App Store” in Europe As Well

microsoft-logo.jpgTUAW is reporting that Microsoft has filed an application with the European Union Community Trade Mark office, in an attempt to slow Apple’s registration of the “App Store” name. The company is using the same logic in Europe as they have over here, claiming that the term is too generic to trademark.

In other words, Microsoft is trying to stop Apple from getting the “App Store” trademark both here in the states and in Europe, claiming that it is too generic of a term to hold a mark on. This coming from the company who’s flagship products are “Windows” and “Office”.

As I’ve ranted about before, this is a generic term, but when it’s uttered, or read, what comes to mind? Sure, some of you think “Android Marketplace” or what have you, but the majority think of iOS and Apple. Just the same way when I say “Windows” in relation to a computer, most think of “Microsoft”. I’m not saying this is sound logic to acquire a trademark, but I am saying it’s Apple’s logic.

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