Carmine Gallo of Forbes has uncovered a little gem from Steve Jobs’ past. This anicdote reportedly took place right after Nike CEO Mark Parker took charge of that company, and called up Apple CEO Steve Jobs and asked him for advice. Jobs, in his normal blunt manner responded with this: “Nike makes some of the […]
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Apple CEO Steve Jobs Told Nike to “Get Rid of the Crappy Stuff”

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Carmine Gallo of Forbes has uncovered a little gem from Steve Jobs’ past. This anicdote reportedly took place right after Nike CEO Mark Parker took charge of that company, and called up Apple CEO Steve Jobs and asked him for advice.
Jobs, in his normal blunt manner responded with this:

“Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.”

This shouldn’t come as a surprise, and no I’m not talking about Jobs’ attitude, but rather the advice that he gave. This is precisely what Jobs did when he returned to Apple in the mid-1990s. He hacked and slashed Apple’s product lines down to four main categories. Consumer desktops and laptops, and Professional laptops and desktops. That’s it. The rest was crap, and away it went.

The report also mentions Jobs’ philosophy on products in general, and the idea of “editing”. Here’s another quote from Jobs:

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.”

Concise, to the point, and always focused. That’s his secret.

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