With Apple still bitching over anyone else’s use of the term “App Store”, in their latest effort to hamper Amazon’s use of the term, they have filed a document in court claiming that Amazon’s app store isn’t an app store because Apple’s App Store is an app store. Seriously, that’s their argument: “Apple denies that, […]
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Apple Claims Amazon’s Android Appstore is not an ‘App Store’

194052-amazonappstore.pngWith Apple still bitching over anyone else’s use of the term “App Store”, in their latest effort to hamper Amazon’s use of the term, they have filed a document in court claiming that Amazon’s app store isn’t an app store because Apple’s App Store is an app store. Seriously, that’s their argument:

“Apple denies that, based on their common meaning, the words ‘app store’ together denote a store for apps,” the company said in a filing yesterday in federal court in Oakland, California.

The term isn’t commonly used by businesses to describe download services and, because the mark “app store” isn’t generic, Amazon’s Appstore for Android service isn’t an “app store,” Apple said in the filing.

Apple filed a suit against Amazon in March over the App Store name. Amazon in turn claimed that it was a generic term, and thus Amazon could use it. Add that on top of Microsoft’s attempts to keep Apple from getting the “App Store” trademark, and you can see a mess forming.

On the one hand, I understand why Apple wants the trademark on “App Store.” That is, whenever I hear “App Store” I think “iOS.” Apple wants to keep it that way, and associate that term to their platform, and their platform alone. Allowing it to be associated with others, causes them to lose a marketing edge.

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