The image above (featuring a devastatingly handsome Labrador) shows the latest notification I received from the Project magazine iPad app. Just in case you can’t read it, it says: Win £30/$50 of iTunes vouchers! New Issue 7 quiz: What’s in David Schwimmer’s pocket? Email editor@projectmag.com with the answer for a chance to win. So Project […]
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iOS Notifications: I Don’t Want Crappy Promo Messages in Them

ProjectPromoAlert

The image above (featuring a devastatingly handsome Labrador) shows the latest notification I received from the Project magazine iPad app. Just in case you can’t read it, it says:

Win £30/$50 of iTunes vouchers! New Issue 7 quiz: What’s in David Schwimmer’s pocket? Email editor@projectmag.com with the answer for a chance to win.

So Project is using an alert not to share any breaking news. Not to let me know that a new issue is available (which they also do, and that’s fine by me). Not to announce an update to the app. No – they’re using a notification to promote a contest with a giveaway in return for email addresses. Here’s my first, second, and final reaction to that:

Do. Not. Want.

There are a bazillion contests on any given day giving away iTunes gift cards, iPads, iPhones, and all sorts. I don’t need to know about all of them, and I certainly don’t need to hear about them via an iOS notifcation. For me that is not at all what notifications are intended for. I could not care less what is in David Schwimmer’s pocket, thanks very much Project editors.

I realize some may think this is a pretty innocuous promo message, and it offers a prize that’s plenty relevant for iOS users. Maybe so, but it sets a bad precedent. I don’t want giveaways being promoted via notifications. I don’t want anything being promoted via notifications.

I’ve turned off notifications from Project, and will do the same for any other apps that uses alerts for crap like this.

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