Flurry – a leading mobile apps analytics firm – has issued a report highlighting the large amounts of revenue being generated by In-App purchases in iOS and Android ‘freemium’ games (free games that offer in-app purchases), and the gains being made by the two platforms in the portable gaming market: In previous reports (2008 – […]
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Report Shows Users’ Average Transaction in iOS / Android Freemium Games is $14

InAppPurchaseLevels

Flurry – a leading mobile apps analytics firm – has issued a report highlighting the large amounts of revenue being generated by In-App purchases in iOS and Android ‘freemium’ games (free games that offer in-app purchases), and the gains being made by the two platforms in the portable gaming market:

In previous reports (2008 – 2009, 2009 – 2010), Flurry measured that iOS and Android’s revenue share of the U.S. portable game software category exploded from just 1% in 2008 to 34% in 2010.

These gains are coming at the expense of Nintendo and other traditional players in the portable gaming space. Here’s the big headline number from the report:

By the calculations Flurry conducted for this report, the onslaught is now coming in at a crushing $14 per transaction, and from within the Trojan horse of freemium (a.k.a. free-to-play) games.

That’s a pretty staggering number at first – unless you’ve had a child who has played We Rule or other similar gold-digging apps which can rack up ridiculous levels of In-App purchase charges. I have to say in my family we make it a rule not to even install any games that rely heavily on In-App purchases – but based on Flurry’s report we are very much the exception rather than the rule.

Check out Flurry’s full report on this here: http://blog.flurry.com/bid/67748/Consumers-Spend-Average-of-14-per-Transaction-in-iOS-and-Android-Freemium-Games

Do you play any freemium games? If so, what sort of In-App purchase charges do you rack up on them?

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