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Apple Registers ApplePico.com for Unknown Reasons

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MacRumors is reporting that Apple is now registered in the public WHOIS as the owner of applepico.com, which was formerly under the control of MarkMonitor, a company that specializes in brand protection. Prior to this story’s development, the domain’s registrant was SNStination,INC, which is an arm of MarkMonitor.

As for the domain itself, it has been associated in some fashion to MarkMonitor for years now, which means Apple has likely owned it all those years as well. In short, the only reason this is newsworthy, is the odd timing, and the fact registrant was even changed in the first place. This leads to speculation that Apple is preparing to use the domain.

There is little to go on, other than name association, and rumors dating back a half-decade. First, there is speculation that this could mean Apple is looking into incorporating pico projectors into some of their products, which seems unlikely due to the lack of evidence. Then, there is the fact that Apple registered applepico.com back in December of 2005, shortly after the introduction of the iPod nano. This was when Apple was throwing out increasingly tiny music players each year, so the interest makes sense. Apparently not enough sense though, for Apple to grab iPodpico.com, which was registered by a third-party in 2007.

In other words, this is likely nothing. Apple grabs up huge numbers of domain names at a time on a fairly regular basis. In fact, right after Apple’s announcements regarding OS X Lion, iOS 5, and iCloud at this year’s WWDC, Apple quickly registered a slew of different domain names relating to those products. That said, it’s worth mentioning- you never know what Apple’s up to.

Image courtesy of MacRumors.

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