Apple released iTunes Match as a beta to developers earlier this week. From there it was discovered that the service has a sort of streaming service for music, wherein the song is cached locally for faster playback, but not permanently stored. Apple denied that claim, even though there was video proof of it in action. […]
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Changes Made to iTunes Match in iOS 5 Beta 7, No Longer Offers Streaming

itunes_golden_ticket-1.jpgApple released iTunes Match as a beta to developers earlier this week. From there it was discovered that the service has a sort of streaming service for music, wherein the song is cached locally for faster playback, but not permanently stored.

Apple denied that claim, even though there was video proof of it in action. They described the situation more as “a simultaneous listen and download”, than a true stream, where an internet connection is needed throughout the duration of the song. This was merely a matter of semantics. To non-tech geeks, this would be a streaming service.

Well, Apple has released iOS beta 7, and things have changed (via InsanelyGreatMac.com) in regards to iTunes Match. The service now lines up more with Apple’s description of “download and listen”. Now songs are downloaded and stored permanently, even if they are skipped during playback. In other words, you can listen to a song while you download it, and when the download is complete it is on your device until you delete it.

What’s interesting about this, is the technical flipflop by Apple. Yesterday, it more in line with a true streaming service, today it allows users to listen to music they are downloading in the background. Furthermore, this only changed in iOS. iTunes 10.5 beta on the Mac still allows users to stream music from iCloud in a true sense of the word.

I suppose that’s why this still being tested by developers, and hasn’t been released to the public.

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