Sprint Buying $20 Billion in iPhones, Exclusively Getting the Redesigned iPhone 5?

SprintLogo.gifThe Wall Street Journal is reporting that is betting heavily on the iPhone, and has agreed to purchase 30.5 million iPhone units over the next four years. That works out to be around a $20 Billion commitment, at an average selling price of $665 per iPhone (Sprint’s cost).

The company has made this commitment, and will be required to purchase these devices from Apple regardless as to whether they they sell or not. This is a big gamble for the company.

The report goes on to note that this, apparently, isn’t a uncommon practice when reaching a deal with Apple. This just proves that Apple now has a tremendous amount of leverage in forging deals.

A separate report from BGR claims that because of this massive deal with Sprint, Apple will be releasing the redesigned iPhone 5, excessively on that carrier. Under normal circumstances this would sound absurd, but if Sprint really is betting the company on this device, they may have won themselves the privilege.

We’ll see if this comes true in just a few hours.



  • jhrogersii

    If Apple did this, it would be an absolute PR disaster. For the company with more money in the bank than anybody else in the world to limit their new flagship device to the third place US carrier for a one-time payoff would be insane. It was one thing when the original iPhone was released. Apple was trying to do some things differently that didn’t sit well with all of the carriers worldwide, so they played ball with the ones who would meet their demands. However, to limit an iPhone release now, with multiple carriers worldwide and both AT&T and Verizon on board in the US, just doesn’t make sense. I just think Apple is way too consumer friendly and brand conscious to pull a stunt like this. If they do, I will be very angry, and I doubt I would be alone.