As more and more of us chew through the newly released Steve Jobs biography by Walter Isaacson, one new revelation has caught the media’s attention. That is, Apple’s head of design, Jony Ive, has almost complete freedom to do as he sees fit, and Jobs saw to it that is was that way. Ive has […]
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Apple Designed to Give Jony Ive Complete Operational Freedom

jonathan_ive-150x171.jpgAs more and more of us chew through the newly released Steve Jobs biography by Walter Isaacson, one new revelation has caught the media’s attention. That is, Apple’s head of design, Jony Ive, has almost complete freedom to do as he sees fit, and Jobs saw to it that is was that way.

Ive has been with Apple for almost twenty years, fifteen of which have been spent as Apple’s Senior Vice President of Industrial Design. He has been responsible (along with his team) for creating nearly all of the iconic products you associate with Apple from that timeframe.

Needless to say, Ive’s designs need to work with the engineering department requirements, but the fact that Ive has control means no one else does. In short, because Ive is in control of design, a more-engineering person or department cannot force design compromises to make the final product easier to create.

Absolutely fascinating what we are finding out about Apple in the wake of Mr. Jobs’ death.

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