This new ad for the Samsung Galaxy S II tells you just about nothing about the phone, except that it’s amazing and has a huge screen. Instead, it focuses on showing us that people who lineup for the latest iPhone are all pretty much too cool for school hipster-ish dickheads who need to get over themselves.
It’s a mildly amusing ad, but saying almost nothing about the phone being advertised is definitely the direct opposite of an iPhone ad. I’m guessing that the product-focused ads are more effective.
What do you all think of the ad? Is this a good style of ad for Samsung / Android phones?