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Apple HQ Has a Room Dedicated to Testing Product Packaging

step0-nano-inthebox.pngNetworkWorld is reporting on an excerpt from from the forthcoming book, Inside Apple by Adam Lashinsky, which illustrates the lengths at which Apple goes even for their product packaging. Specifically, Apple has a room dedicated to testing the different product packaging designs. Here’s the except:

One after another, the designer created and tested an endless series of arrows, colors, and tapes for a tiny tab designed to show the consumer where to pull back the invisible, full-bleed sticker adhered to the top of the clear iPod box. Getting it just right was this particular designer’s obsession.

What’s more, it wasn’t just about one box. The tabs were placed so that when Apple’s factory packed multiple boxes for shipping to retail stores, there was a natural negative space between the boxes that protected and preserved the tab.

Walter Issacson’s Steve Jobs biography outlines how Jobs and Jony Ive both are notorious perfectionists. Jobs’ obsession with packaging goes as far back as the original Macintosh project. As for Ive, he believes that packaging, and the act of unboxing a product, can make the product feel special.

Details, details, details.

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