Apple are famous for their excellent TV ads, and this new one for iCloud is right up there with their best efforts I’d say. There’s no voiceover at all in the ad, just a typically catchy song and a quick demo of all the best that iCloud has to offer.
This ad, in addition to being as well executed as always, seems like it is perfectly timed as well. I think awareness of iCloud, and cloud services in general, is on the rise – and this ad sells the this headline feature of iOS and the whole Apple ‘ecosystem’ very well. The strapline at the end is perfect:
Automatic. Everywhere. iCloud.
What do you all think of this one? Love, hate, meh?