We've launched our new website, we would love to hear your thoughts & feedback.

Close X

So What Will We Call The 2013 iPad? The “Newer iPad”?

posted on Mar 7th 2012 at 1:43pm by Joe Tomasone

image

 

Incredibly, Apple announced the “new iPad” as just that – “The New iPad”.    While Apple is known for marching to the beat of it’s own drum, this is a totally unexpected turn of events, especially from a marketing perspective.    It begs several questions, such as:

 

  • Could they not decide on a name?   I tend to disbelieve this since Apple is famous for having all of its ducks in a row long before a public event such as today’s. 
  • Does this mean that this is the last iPad, so there’s no need for a name next year?   Again, hard to believe, given the products’ success and the various places that Apple could take it to.
  • Could Apple want to rub it in the faces of those predicting the “iPad 3”, “iPad HD”, or “iPad 2S”?    Perhaps…  But that seems a tad extreme, especially for Apple, who doesn’t play around with their marketing at all.

 

All in all, I’m literally stunned at this turn of events.  

 

So, what do you think?  Why did Apple decide to go with essentially no name at all for the new iPad?   Let us know in the comments.

  • Patrick

    I had a similar reaction initially, but then you start to think about other Apple products, like the iPods and iMacs, and realize they’ve been doing the same for them for years. For instance, my iMac is a “mid 2010″ model, and folks speak about the 4th or 5th gen iPod Nano.

    In no time, this will become second nature for iPad discussions as well, IMO.

  • Ramesh

    I’ve never had a criticism of this iSource, but this opinion piece is pretty bad. Patrick hits the nail on the head, as have every other blog on the internet. I honestly can’t believe this piece was published to iSource.

  • http://toodark.com Park

    I agree with Patrick, and also with Ramesh.

    My bet is that the 2013 iPad will be called “The new iPad” – it’s not that complicated and I don’t know why the author of this post was “stunned”. I bet the 6th gen iPhone will, likewise, be called “The new iPhone”.

  • hypewaders

    At last, our iPads will always be new. We’ll never again be lured to compulsive upgrades. A new iPad for all times, and Apple can zenfully settle down to a less megalomaniacal size.

    The endless upgrade, eexpansion, and greed culture is dystopic, and I commennd Apple for their prescient humility.

  • Deal Lover

    I heard a rumor that they might redesign and rename the ipad, like they did with the powerbook- macbook. Maybe something like Itab