Remember the comical, stupid ‘guerilla marketing’ Wake Up stunt outside an Apple store in Australia? That’s the one everyone initially suspected Samsung was behind; but it turned out that it was yet another hairbrained scheme from the marketing geniuses at RIM. The ‘campaign’ behind the stunt has now been revealed, via the Wake Up Be […]
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BlackBerry’s Wake Up Campaign Reveal Is Just As Terrible As its Beginning

BlackBerry Wake Up

Remember the comical, stupid ‘guerilla marketing’ Wake Up stunt outside an Apple store in Australia? That’s the one everyone initially suspected Samsung was behind; but it turned out that it was yet another hairbrained scheme from the marketing geniuses at RIM.

The ‘campaign’ behind the stunt has now been revealed, via the Wake Up Be Bold website. If anything, the site is even worse than the ridiculous initial stunt. The web page is just a black screen hosting a short audio speech accompanied by scrolling lines from it, on what it, supposedly, means to be ‘in business’. It takes a predictable potshot at Apple with a couple of lines about not just thinking different but needing to ‘do different’ and comes to the conclusion that to really be in business you need to wake up, be bold, get a BlackBerry.

It’s a fascinating premise, given that BlackBerry’s momentum in the enterprise (traditionally their stronghold) is on a major downward spiral – and many have been predicting that RIM itself is not likely to be in business for much longer.

It’s good to see that RIM”s marketing efforts continue to talk the talk even while their products haven’t walked the walk in ages.

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