BBC is reporting that Apple’s chief of design Jonathan Ive, was Knighted today at Buckingham Palace, with Princess Anne performing the ceremony. Ive was slated for knighthood back in December, but the ceremony wasn’t held until today. As usual, Ive was very humble throughout the whole thing, continuing his tradition of emphasizing team work, referring […]
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Introducing ‘Sir’ Jonathan Ive

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BBC is reporting that Apple’s chief of design Jonathan Ive, was Knighted today at Buckingham Palace, with Princess Anne performing the ceremony. Ive was slated for knighthood back in December, but the ceremony wasn’t held until today.

As usual, Ive was very humble throughout the whole thing, continuing his tradition of emphasizing team work, referring to his work at Apple as “we” rather than “I”. Ive also stresses his team’s attention to detail in regards to all aspect of each product. Here’s the excerpt from The Telegraph:

“We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.”

Wrapping everything up neatly, Ive noted that his team’s current projects are “the most important and the best work we’ve done”, after being asked which of his designs were most important to him. No details of these projects were revealed, of course.

Image courtesy of BBC.

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