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Cool Things: Jonathan Ive Interviewed by The Telegraph


The Telegraph, one of the UK”s leading daily newspapers, has an excellent interview up today of Sir Jonathan Ive, Apple’s Senior VP of Industrial Design and the man who, along with Steve Jobs, is given the most credit for the brilliant design of Apple products.

There are a number of great quotes from Ive in the interview piece – but these two stand out for me:

We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.”

I think this one is a perfect illustration of how Apple isn’t swayed by what rivals are doing, but lead by their own design principles. This seems especially interesting now with all the rumors of 7 inch iPads in response to Amazon’s Kindle Fire and of a new iPhone that tries to compete with some of the gigantic smartphone screens we’ve seen this year.

The second quote is one that should pump up the excitement for all of us who are Apple fans:

If he was to be remembered for just one of his Apple designs, I ask, which one would he pick?

There is the long pause. “It’s a really tough one. A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about.”

I wonder whether that product they’re working on right now is the mythical iTV. I actually hope it’s not – unless it’s an evolution of the current Apple TV set-top box type product. How about you all? What’s top of you wish list for the next big new product from Apple?

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  • Jack Hickman

    I really hope he’s talking about the new iPhone. I want that thing to blow us all away. I want it to say, ‘F you, Android!’