After iTunes Match launched this time last year, there was evidence that the then-unreleased service would allow users to stream their music from the cloud without actually having to download the song file. It turned out that users could listen to the song while it was being downloaded, but no streaming, at least the widely […]
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iTunes Match in iOS 6 Supports Audio Streaming

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After iTunes Match launched this time last year, there was evidence that the then-unreleased service would allow users to stream their music from the cloud without actually having to download the song file. It turned out that users could listen to the song while it was being downloaded, but no streaming, at least the widely agreed upon definition of it, was in place. 

Well, according to Apple ‘n’ Apps, starting with iOS 6 iTunes Match will offer music streaming of the content you have purchased from iCloud. Songs can be either downloaded or streamed, and streaming is set as the default option. Here is a video from Apple ‘n’ Apps showing off the feature.

Of course, Apple has given no reasoning for the feature change of iTunes Match. I would suspect it was a licensing agreement with the music labels, and it took Apple nearly a full year to iron out the details before they could implement the feature. Another (less likely) possibility is that Apple needed more time to strengthen their infrastructure to handle continuous streaming from countless iTunes Match customers.

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