ChangeWave, a research firm, conducted research throughout the month of June, and released their results earlier today. What they found, is that Apple’s biggest competitor in the smartphone market, Samsung, is seeing momentum in the market. That said, the research also indicates a tremendous amount of pent-up demand for the as-of-yet unreleased next-generation iPhone. The […]
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Research Firm Finds Demand for Unreleased Next-Generation iPhone

ChangeWave, a research firm, conducted research throughout the month of June, and released their results earlier today. What they found, is that Apple’s biggest competitor in the smartphone market, Samsung, is seeing momentum in the market. That said, the research also indicates a tremendous amount of pent-up demand for the as-of-yet unreleased next-generation iPhone.

The report notes that smartphone sales are expected to reach an all-time high this coming fall, for the holiday shopping season. The expect Apple to benefit the most from this demand, as well as Samsung to a lesser degree.

As for the numbers, ChangeWave pits the Samsung Galaxy S III against the “iPhone 5”. In doing so, they found that 19% of consumers indicated that they plan to purchase a Samsung smartphone in the next 90 days, this has been driven by the recent release of the Galaxy S III. In fact, 2% of respondents claimed they were “very likely” to purchase the new device, with an additional 7% saying they were “somewhat likely” to purchase it.

As for Apple, the report finds that more people are interested in the new iPhone compared to other products and even compared to the iPhone at this time last year. In fact, last year 10% of people polled said they were “very likely” to purchase the then-new iPhone 4S, with an additional 11.5% saying they were “somewhat likely”. As for this year, those numbers have grown significantly, with 14% saying they “very likely” and 17% were “somewhat likely”.

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Because the next-generation iPhone hasn’t even been announced, ChangeWave told participants in the survey that the new iPhone will likely have a larger screen, improved cameras, 4G LTE connectivity, iOS 6, all at the same price as the iPhone 4S. Also, the 4,042 participants of this survey were primarily North American customers.

In short, it sounds like Samsung and Apple are doing just fine. At this juncture however, it seems that the next-generation iPhone is garnering more interest amongst consumers. It remains to be seen if Apple actually sells as many as this report suggests they might. The inverse is also true, more people may not be interested. Either way, these numbers give us an idea what we can look forward to this coming holiday season.

Report and chart courtesy of ChangeWave/451 Research.

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