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Apple Begins Selling (PRODUCT) RED Bumper Cases for iPhone 4/4S

In an odd move, Apple today has begun selling (PRODUCT) RED bumper cases for the iPhone 4 and 4S. This new color joins the existing line of colors Apple has been offering since the bumper cases were introduced alongside the iPhone 4 in June of 2010. As of the time of this writing, the new cases are shipping in 4 – 6 business days.

I find this fascinating. Not the (PRODUCT) RED part; Apple has been participating in that program for years*. No, it surprises me that Apple would bother to release such a product in the eleventh hour before the company is widely expected to introduce a new iPhone. Yes, the iPhone 4S will likely stick around as the $99 offering, but it seems like a lot of effort to introduce a new case, for a product that will soon no longer be in the lime light. Especially since it is believed that the new iPhone will have a different form factor that would be incompatible with these cases.

Granted, these rubber cases can't be that hard for Apple to manufacture, but introducing it as a peripheral to a device that will largely be replaced in just a month seems like an odd move. Perhaps the form factor for the new iPhone won't be as elongated as the parts leaks suggest, and these new cases will work on the new. iPhone just as they do on the iPhone 4/4S. I doubt it, but it's a thought.

* Besides, it seems Apple under the leadership of Tim Cook is a more charity-oriented company.


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