Earlier this week it was reported that Apple retail was planning layoffs and shift cutbacks. It is now being reported in Dow Jones Newswires that Apple has “messed up” in adjusting its staffing formulas. The company is now denying that mass layoffs will occur.
Apple is currently claiming that “no one was laid off”, but MacRumors is reporting that Apple has indeed laid some employees off over the past few weeks, and that these individuals knew of other employees that had been laid off as well. In fact, ifoAppleStore is reporting that Browett, Apple’s new retail chief, began the layoffs in an attempt to increase profit.
To Browett’s line of thinking, I have this to say: You work for a company with $100 billion in the bank; profit is not an issue. Besides, gutting the staff numbers would ruin the Apple retail experience. I do not live near an Apple retails store, but the few I have visited, I have had a world class experience. I would wager that many others would agree. Apple’s retail experience starts with the people, and goes from there. Reducing the staff would be a bad move in my opinion.
I will allow Jim Dalrymple of The Loop to make the closing comment on this issue:
With $100 billion or so in the bank, the last thing Browett needs to worry about is cost cutting measures to save a few pennies here and there. Instead he should be focused on how to best serve the surge of consumers that will take to the stores in the coming months to buy new Apple products.
At least the company is smart enough to reverse corse on this decision. Let’s hope Tim Cook keeps a better eye on Browett in the future.