Apple has announced that they sold over five million iPhone 5s over the launch weekend. This is over a million more than last year’s iPhone 4S launch, which saw four million units. This announcement follows Apple’s statement that they had received over two million pre-orders for the device, which sold out in just one hour. While they were at it, Apple also announced that over 100 million iOS devices have been upgraded to iOS 6. Here’s an excerpt from Apple’s announcement:
“Demand for iPhone 5 has been incredible and we are working hard to get an iPhone 5 into the hands of every customer who wants one as quickly as possible,” said Tim Cook, Apple’s CEO. “While we have sold out of our initial supply, stores continue to receive iPhone 5 shipments regularly and customers can continue to order online and receive an estimated delivery date. We appreciate everyone’s patience and are working hard to build enough iPhone 5s for everyone.”
I’m sure we’ll hear a bunch of bluster later today on how Apple missed analyst expectations with this announcement. One analyst, the famous Gene Munster, predicted that Apple would sell 8 million units, and that 6 million would be a bad thing.
The iPhone 5 debuted in nine countries on Friday, and is set to launch in 22 more countries this Friday, September 28th.
I think the biggest thing being missed by pundits, is that Apple sold five million of these things over a three day period. Plus, this number shows growth over last year. If this is a “failure”, it is one that most companies would love to have.