iPhone 5 Scratching ‘Normal’ Says Apple’s Phil Schiller

Screen Shot 2012 09 12 at 1 59 35 PM

9to5Mac is reporting that one of their readers emailed Apple’s Phil Schiller(SVP of marketing) regarding the scratching that the iPhone 5 seems to be susceptible to. This issue seems to be most noticeable on the black model, as the anodized aluminum can scratch and show a silver color that lies beneath the finish. Schiller replies by starting that scratching is “normal”. Here is that email:

Q: I love my Black & Slate iPhone 5, but I’ve been seeing some scuffs, scratches and marks throughout the band around the phone along with many others. What should we all do? Any plans to fix this? 

Schiller: Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.

To me, this is another one of those “don’t hold it that way” type answers. It’s arrogant on the surface, but true after you get to thinking about it. I’m not defending Apple, but remember that the original iPhone could scratch as well. That’s not to mention all of the shiny finished backs on the iPods. Should Apple make something that is a little more durable in regards to normal wear and tear? Yes they should.

Perhaps they will work something out as more of these are being produced. As for me, I haven’t scratched my iPhone 5, but then again, I’m very particular in the way that I carry and use it. Call me snobby.

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  • Bob

    Please, you’re not snobby. You’re standards are way too low.

  • tim browney

    Scratching during use is one thing but opening a brand new device and peeling the protective plastic off to find that there are already scratches is a different thing completely.

  • Marvin Nakajima

    Hey, they could coat the back in gorilla glass like the 4S in exchange for losing the claim to be the thinnest phone. :P