The New York Times’ Nick Bilton is reporting that Apple is tinkering with the idea of smart watches made of curved glass. Corning, the same people that provide Apple with Gorilla Glass used in iPhones, has created a new bendable glass they call Willow Glass. Here is the excerpt from the New York Times piece:
In its headquarters in Cupertino, Calif., Apple is experimenting with wristwatch-like devices made of curved glass, according to people familiar with the company’s explorations, who spoke on the condition that they not be named because they are not allowed to publicly discuss unreleased products. Such a watch would operate Apple’s iOS platform, two people said, and stand apart from competitors based on the company’s understanding of how such glass can curve around the human body.
Apple CEO Tim Cook is on the Board of Directors for Nike, and publicly acknowledged that he was wearing one of Nike’s FuelBands at last year’s D10 conference. Also worth noting, is that Apple, as an institution, has been interested in curved glass for years, even wanting to incorporate curved glass into the first iPhone. Technology of the time kept this from happening however.
This report seems to tickle all of the right components to make this a believable story. We have proof that Apple has investigated curved glass in the past, the CEO of the company has interests in such things, and the market for such devices seems to be growing. The report even claims the device would run iOS. This means Apple must be moving into this market right?
Apple is a opportunistic company. It makes a buck where it can. However, when they really move into a new market, it’s because it is the next $50 billion idea. They’ve done this with music players, phones, and tablets. Would a smart watch be a $50 billion product line? Perhaps. Who would have thought the iPod would have been?