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For sixth year in a row Apple ranked most admired company

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Fortune has released it’s annual list of the “World’s Most Admired Companies“, and for the sixth year running, Apple was ranked number one. This ranking is based off a pole of other corporate executives, directors and analysts. Key attributes such as innovation, use of corporate assists, Long-term investment, Quality of products/services, and so on. Apple ranked #1 in regards to all of the categories in which Fortune polled on.

Here is the accompanying write-up:

Apple has had a rough time lately with its stock price in a free fall and the widely publicized failure of its Maps feature. However, it remains a financial juggernaut, posting $13 billion in net income last quarter, making it the most profitable company in the world during that period. The company has its fanatical customer base, and it still refuses to compete on price, making the iconic iPhone and iPad products that are still widely seen as prestige devices. Competition may be stiff, but so far it remains behind: In Q4 2012, the iPhone 5 was the world’s best selling smartphone, followed in second place by the iPhone 4S.

I don’t care for what they had to say here. Its almost as if Fortune is suggesting that Apple should compete on price- yet they outlined all the reasons why Apple is on top for not competing on price. Oh, and the bit about the “Maps Failure” was the best they could find in regards to a misstep. The stock price makes no sense to anybody.

 

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