Apple is reportedly looking to overhaul AppleCare later this year, focusing on customers instead of products. A big part of this overhaul will be seen at the Genius Bar, where your broken iPhone may be more likely to get repaired instead of replaced.
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AppleCare changes are on the horizon, including new direction for iPhone repairs


Apple is reportedly moving to a repair first, replace second mindset when it comes to iPhone service requests.  As it stands today, when you take your broken iPhone to the Apple Store, you walk up to the Genius Bar and they look it over for a few minutes before ultimately giving you a refurbished model.

Your mileage may vary, of course, and certainly the nature and severity of the issue influences whether a repair is attempted, but I can tell you first hand that Apple will replace your phone in a hurry.  I’ve owned all but one generation of iPhones and, combined, I’ve had over ten device replacements.

Let’s assume an average value of $450 for each phone.  That’s almost five grand that Apple has forfeited to honor just my warranty claims.  And I am but one Apple fan in a world of many.

So the report from AppleInsider should come as no surprise, which revealed that Apple is working towards repairing more devices instead of offering a replacement.

Currently, Apple Stores have the tools to replace speakers, receivers, home buttons, the vibrator motor and battery. Come June, capabilities will be expanded to display replacement, and by July cameras, sleep/wake buttons and logic boards will be dealt with in-store. In addition, employees will have access to advanced diagnostics tools that can remotely assess hardware issues and relay the data directly to technicians, allowing for quicker turnaround times.

With an estimated annual savings of $1 billion – yes, BILLION – the motive is clear.  The report also states that this is part of a larger effort to reshape AppleCare into a service that is customer-based instead of the current device-specific model.

I’ll be giving some personal thoughts on this later this week, but what do you think of this report?  Do you prefer the current model or are you excited for the reported change?


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