Jobs the film finally splashes onto the screen documenting the rise and fall, and rise again of the most iconic innovator of our era. Can Ashton Kutcher pull off the role of a lifetime?
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Jobs the film opens August 16th, social media blitz ramps up [VIDEO]

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It only takes one person to start a revolution, and on August 16th Jobs the film finally splashes onto the screen documenting the rise and fall, and rise again of the most iconic innovator of our era.  The social media blitz and attention this film has received has multiplied exponentially in recent weeks.  Initially, I was excited, but cynical and guarded about the direction the movie was going, as well as the selection of Ashton Kutcher to play the part of Steve Jobs himself.  After some early delays, though, the reviews have been mostly complimentary of Kutcher’s portrayal of the co-founder of Apple Inc.

They weren’t the first to the finish line with a Steve Jobs movie, but in the end,  I have a feeling Jobs the film will be one of the more memorable versions.  Kutcher is a very believable Steve Jobs.  Even though it’s hard to shake the Kelso stigma that always jumps into my mind when I think of Kutcher, from the interviews I have seen, he has a passion for Apple that is honest and sincere, and hopefully that carries over into his performance.

One aspect of this movie promotion that has been unique is the use of social media to the extent that I have seen.  The Steve Jobs Film trailer is the first movie ever to premiere on Instagram.  Something we couldn’t even do a month ago. #JobstheFilm has been releasing 15 second trailers and movie scene pics on Instagram since July 12th, and to be honest, I think it’s a brilliant move.  Add FacebookTwitter and YouTube into the fold, and this movie might actually make some money, too!

There will be a live Jobs hangout on August 2nd at 2pm EST on the official Jobs YouTube page.  You can even submit questions ahead of time for Josh Gad and Ashton Kutcher in the comments section of the YouTube page or on Facebook and Twitter using the hashtag #AskJobsMovie.

Take a look for yourself, and let me know in the comments section what you think of the trailers and the decision to go with Ashton Kutcher as Steve Jobs.

(image: AllThingsD)

 

 

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  • Edgar Cervantes

    Critics don’t seem to be all about this movie, but I so want to watch it! Can’t wait.