What difference a year makes. Apple had been riding the iPad wave to the tune of a 60.2 percent tablet market share at this time last year, but the tides have since turned. It is now Android that holds a share of over 60 percent while Apple’s has decreased to 32.5 percent. How did this happen?
For starters, Apple’s tablet shipments have dropped over the past quarter from 17 million to 14.6. This likely has something to do with the upcoming launch of a revamped tablet lineup for the second half of the year. On the other hand, Android tablet shipments have increased by over 150 percent.
Should Apple be worried? Methinks no. We need only look at the smartphone market to get a sense of where things are going. It was only a matter of time before Android and its army of manufacturers were able to outpace Apple in tablet sales, but the same happened with the iPhone. Android smartphones are a worldwide leader, but Apple is truly no worse for the wear.
Yes, Android manufacturers offer a large selection of affordably priced (and increasingly usable) slates. But the tablet market has grown to match the pace as the technology becomes more prevalent. Years ago fewer were likely to show interest in purchasing a tablet. Today things are much different.
That is all to say, I doubt Apple is sweating their turning fortunes much. A lower market share doesn’t mean their tablet sales are declining. Revisit these numbers after Q4 of this year and I think all will be clear.