Only one day after Apple is expected to unveil a new lineup of iPhone models to the world, a second event will take place with a more targeted audience. An invite looking all but identical (save for the Chinese text) to the one sent to US media outlets has been issued to press in Beijing for a September 11th event.
The decision to host a second, local iPhone launch highlights Apple’s desire to become an even bigger player in the Chinese market. The iPhone 5C, a low-cost alternative to the iPhone 5S, will target emerging markets such as China. Speculation also points to a new gold/champagne color option for 5S, which many believe was designed with the Chinese market in mind.
This all on top of Apple CEO Tim Cook’s expressed desires to be a bigger player in China. He recently visited the country and took meetings with China Mobile, perhaps laying out a deal to get the iPhone into even more hands in the country.
We aren’t expecting this second event to feature anything we won’t see on the 10th, but we’ll keep a close eye on it nevertheless. The presentation should give us a clear idea of how Apple plans to handle their business in China over the coming years.
[via The Verge]