The well-oiled Apple marketing machine is firing on all cylinders tonight as their newly released iPhone 5C commercial titled 'Plastic Perfected' promoting new colorful plastic options recently aired.
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Apple airs new iPhone 5C ‘Plastic Perfected’ commercial

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Here we go!  The well-oiled Apple marketing machine is firing on all cylinders tonight as their newly released iPhone 5C ad promoting new colorful plastic options recently aired. Creatively titled Plastic Perfected, the 31 second commercial gives those who missed the Special iPhone Announcement last week a glimpse at the beauty of plastic done right.  The iPhone 5C, designed for the colorful side in all of us.

 

 

via [YouTube]

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  • Father_Barry

    Plastic/Polycarbonate was always an excellent material for smartphone casings for both durability and radio reception, and just because Apple decided to return to it for this iPhone 5 rehash doesn’t mean anything other than Apple’s finally coming around to what almost every other smartphone manufacturer already knew. See: Samsung Galaxy Series.

  • Renkman

    Apple builds quality products, even when it’s plastic. I haven’t held a 5C yet, so I can’t comment on how it feels. However, I wouldn’t praise the Samsung Galaxy series based on their plastic build alone. I have held them, and they feel very cheap to me.